INTRODUCTION

Jeffree Star (@jeffreestar) is an American makeup artist, internet pioneer, and multi-millionaire business mogul. He famously survived the collapse of MySpace, conquered YouTube, and built a massive beauty empire entirely on his own terms. As of 2026, he balances his cosmetics brand with a new life as an agricultural rancher in Wyoming.

Birth name: Jeffrey Lynn Steininger Jr.

Career

Beauty Mogul, Digital Creator, Rancher, Former Musician

Birthday

November 15, 1985

Age: 40

Zodiac Sign:

Scorpio

Birthplace: Los Angeles County, California, U.S.

Nationality: American

HOW BIG IS Jeffree Star ON THE NET?

Jeffree is an absolute internet giant with over 15.6 million subscribers on YouTube and 14 million followers on Instagram. Even though he posts less often these days, his financial power is massive. His net worth is estimated at $200 million. He owns 100% of his company, meaning no one can cancel his funding or tell him what to do.

HOW DID Jeffree Star become famous?

Jeffree first went viral in the mid-2000s as the most-followed person on MySpace, which he used to launch a pop music career. When music stalled, he risked his life savings to start Jeffree Star Cosmetics in 2014. He used brutally honest YouTube makeup reviews to market his products, and his 2019 collection launch with Shane Dawson completely broke the internet by selling out over a million palettes in minutes.

BEFORE THE FAME

Raised in Orange County, California, Jeffree had an unconventional childhood and began experimenting with his mother’s makeup in junior high. Right after high school, he legally changed his name and moved straight to Los Angeles. He worked makeup counters at MAC and used fake IDs to sneak into Hollywood clubs so he could paint faces for music videos and weddings.

CLOSE WITH (ASSOCIATED);

Jeffree lived with his longtime boyfriend Nathan Schwandt for five years before their high-profile split in 2020. He has since stepped away from the LA influencer scene to run his massive Star Yak Ranch in Casper, Wyoming. While he stays isolated from mainstream beauty gurus, he still makes major waves in media, recently joining Lauryn and Michael Bosstick on The Skinny Confidential podcast and frequently collaborating on TikTok livestreams with stars like Rich Lux.