INTRODUCTION

Nathan Schwandt (@the_skate_and_fade) is an American digital creator, dog lover, and entrepreneur who became famous as the longtime partner of beauty mogul Jeffree Star. Unlike most influencer partners who chase the spotlight, Nathan was known for being incredibly low-key and private. In 2026, he lives a quiet life away from the Hollywood drama, focusing on personal projects and his passion for skateboarding.

Birth name: Nathan Tyler Schwandt

Career

Digital Creator, Entrepreneur, Former Cosmetics Logistics Manager

Birthday

August 18, 1993

Age: 32

Zodiac Sign:

Leo

Birthplace: Michigan, U.S.

Nationality: American

HOW BIG IS Nathan Schwandt ON THE NET?

Nathan commands a loyal following with over 1.6 million followers on Instagram, despite keeping a very low profile. During his time in the beauty world, his name was attached to a massive capsule collection with Jeffree Star Cosmetics called the “Star Family Collection,” which sold out instantly worldwide. Today, he stays completely independent from major brand deals and chooses to live a normal lifestyle outside of the creator economy.

HOW DID Nathan Schwandt become famous?

Nathan blew up online in 2015 when he began dating Jeffree Star. He slid into Jeffree’s Instagram DMs before Jeffree was a multi-millionaire YouTuber, and he actually encouraged Jeffree to start his legendary makeup brand. Nathan became a staple on Jeffree’s channel, appearing in viral transformation videos and helping run the shipping logistics at the Jeffree Star Cosmetics warehouse. The internet was completely shocked when the pair announced their mature split in January 2020 after five years together.

BEFORE THE FAME

Before the glitz and glamour of Los Angeles, Nathan grew up in a middle-class family in Michigan. He was a regular guy who worked at a local pet shop and spent his free time skateboarding and playing acoustic guitar. He had no interest in the beauty industry or social media fame, and he famously deleted his original Instagram account multiple times because he hated the massive amounts of intense public attention and paparazzi.

CLOSE WITH (ASSOCIATED);

Nathan is incredibly close with his brother, Zach Schwandt, who also moved to LA for a short time to work for Jeffree’s brand. During his high-profile relationship, Nathan helped co-parent the couple’s famous family of Pomeranians, including Nathan, Drama, and Wifey. While he has since moved on into a private relationship away from the camera, he has maintained an amicable relationship with Jeffree, occasionally visiting the dogs they raised together.