Mikayla Nogueira – Bio, Career, Age, Achievements

INTRODUCTION

Mikayla Nogueira is an American social media influencer, beauty content creator, and businesswoman. She has over 17 million followers on TikTok, where she posts beauty tutorials, makeup reviews, and lifestyle content. Known for her distinct Massachusetts accent and unfiltered product reviews, she is the co-founder of the cosmetics brand POV Beauty.

Birth Name

Mikayla Jane Nogueira

Career

Social media influencer, beauty content creator, and businesswoman

Birthday

June 13, 1998

Age

28 years old

Zodiac Sign

Gemini

Birthplace

East Freetown, Massachusetts

Nationality

American

HOW BIG IS Mikayla Nogueira ON THE NET?

Mikayla Nogueira has over 17.4 million TikTok followers and over 3.3 million Instagram followers. Forbes reported her annual earnings to be roughly $9 million. She won the American Influencer Award for Emerging Makeup Artist of the Year in December 2020 and was nominated for Creator of the Year in 2023.

HOW DID Mikayla Nogueira become famous?

Mikayla Nogueira gained fame after participating in “The Catfish Challenge,” a viral TikTok trend in which a person compares their appearance before and after makeup. She originally created her TikTok page in March 2020 to help her mother, a teacher, continue educating students during the COVID-19 pandemic. By March 2021, she had 4.5 million followers.

BEFORE THE FAME

Mikayla Jane Nogueira grew up in East Freetown, Massachusetts, in a family of mostly Portuguese descent. She attended Apponequet Regional High School and graduated from Bryant University with a Bachelor of Arts degree. She worked as a Prestige Beauty Advisor at Ulta Beauty until late 2020.

CLOSE WITH (ASSOCIATED)

Mikayla Nogueira has been associated with many notable figures and brands, including L’Oréal, e.l.f. Cosmetics, Jalaiya Bartley, and Ani Hadjinian (POV Beauty co-founder).

Personal LIFE and Relationship

Mikayla Nogueira married Cody Hawken in July 2023 after announcing their engagement in December 2021. The couple announced their divorce in February 2026. She launched POV Beauty in March 2025, which reportedly reached $1 million in sales in the first 7 minutes following launch.