Tati Westbrook – Bio, Career, Age, Achievements

INTRODUCTION

Tati Westbrook, born Tatiana Aleksandra Krievins, is an American YouTuber and makeup artist widely considered to be a progenitor of YouTube’s beauty scene and “the mother of the YouTube beauty community,” according to Newsweek. She created her YouTube channel GlamLifeGuru (later renamed Tati) on November 7, 2010, and has amassed 7.92 million subscribers and over 1.56 billion views. She co-founded the vitamin supplement company Halo Beauty Inc. in 2018 and launched the Tati Beauty cosmetics line in 2019.

Birth name: Tatiana Aleksandra Krievins

Career

YouTuber, makeup artist, entrepreneur

Birthday

February 14, 1982

Age: 44

Zodiac Sign:
Aquarius

Birthplace: Seattle, Washington, United States

Nationality: American

HOW BIG IS Tati Westbrook ON THE NET?

Tati Westbrook has earned over 7.92 million subscribers and 1.56 billion views on YouTube. She reached a peak following of over 10.6 million subscribers in 2019. She was the runner-up in the Allure beauty blogger of the year awards and was named a YouTube Breakout Beauty Star by Women’s Wear Daily. Newsweek described her as “widely considered to be a progenitor of YouTube’s beauty scene” and “the mother of the YouTube beauty community.” In 2019, she was making an estimated $1.3 million a year from YouTube and her company.

HOW DID Tati Westbrook become famous?

She gained fame through her YouTube channel GlamLifeGuru (later renamed Tati), which she created on November 7, 2010. As a former image consultant turned makeup artist, she built her audience by posting beauty hauls, tips, tutorials, and product reviews. She reached the one-million subscriber milestone in early 2016. In May 2019, her “Bye Sister” video about James Charles gained her more than four million subscribers in a week. She co-founded Halo Beauty Inc. in 2018 and launched Tati Beauty cosmetics in 2019. In May 2026, she launched Unfair Advantage, a functional beverage brand, with its first product Go Go Juice.

BEFORE THE FAME

Before becoming a YouTube sensation, Tati Westbrook worked as an image consultant in Hollywood. She was born in Seattle, Washington, to Latvian parents and has three sisters: Larissa, Sabrina, and Erika. Her father is Janis and her mother Cindy Krievins is a talent agent and manager. When she started YouTube, she knew little about cameras and editing. She recalled, “At first, when I sat down to edit, it would be a twelve-hour process.”

CLOSE WITH (ASSOCIATED)

Tati Westbrook’s “Bye Sister” video in 2019 about fellow beauty YouTuber James Charles became one of the most discussed events in YouTube history. She later claimed Shane Dawson and Jeffree Star manipulated her into making the video. She co-founded Halo Beauty Inc. with former business partner Clark Swanson. She is married to James Westbrook since 2017. Her mother Cindy Krievins serves as her talent agent and manager.

Personal LIFE and Relationship

Tati Westbrook was born in Seattle, Washington, to Latvian parents. She has three sisters: Larissa, Sabrina, and Erika. Her father is Janis and her mother Cindy Krievins is a talent agent and manager. She married James Westbrook in 2017. In November 2021, she announced that Tati Beauty was closing, citing the COVID-19 pandemic and legal troubles. In July 2024, a lawsuit with former Halo Beauty business partner Clark Swanson settled out of court. In May 2026, she launched Unfair Advantage, a functional beverage brand.