INTRODUCTION
Noa Beny (@noabeny) is a prominent Israeli fashion entrepreneur, designer, and digital influencer who has become a global force in the swimwear industry. Known for her adventurous spirit and sun-drenched aesthetic, she is the co-founder of the cult-favorite swimwear brand Bananhot. Alongside her business partner Neta Alchimister, Noa has redefined the “influencer-brand” model, turning a personal passion for bikinis into an international empire.
Birth name: Noa Beny
Career
Fashion Entrepreneur, Designer, Creative Director, Digital Creator
Birthday
July 12, 1993
Age: 32
Zodiac Sign:
Cancer
Birthplace: Israel
Nationality: Israeli
HOW BIG IS Noa Beny ON THE NET?
Noa Beny is a major digital presence with over 1.2 million followers on Instagram. Her influence is global; while she is a household name in Israel, her brand Bananhot has reached “mega-brand” status on the international stage, frequently seen on A-list celebrities and influencers at destinations like Mykonos, Ibiza, and Miami. In 2026, she remains a top-tier “travel and lifestyle” icon, driving massive sales through her curated, wanderlust-inducing content.
HOW DID Noa Beny become famous?
Noa’s rise to fame is intrinsically linked to the launch of Bananhot in 2014. She and her best friend Neta Alchimister started the brand by designing small-cut bikinis they couldn’t find elsewhere, initially selling them directly via Instagram. Their ability to model their own designs and capture the “perfect summer” lifestyle went viral, transforming them from local teenagers into the faces of a multi-million dollar business that now shows annually at Miami Swim Week.
BEFORE THE FAME
Before her entrepreneurial breakthrough, Noa was a highly trained professional dancer. She began dancing at age six, eventually attending specialized art and dance schools where she mastered classical ballet, jazz, and hip-hop. At 16, she was a cheerleader for Israel’s premier basketball team and performed as a backup dancer for various musical artists. Following her mandatory military service, she briefly considered a career in traditional fashion design before finding her niche in the swimwear market.
CLOSE WITH (ASSOCIATED);
Noa Beny is most famously associated with her business partner and “soulmate” Neta Alchimister. She is a key figure in the European luxury influencer circuit, often seen traveling and collaborating with Alex Rivière (with whom she shares a deep professional and personal bond), Leonie Hanne, and Tamara Kalinic. Her brand is a favorite of the “Angel” circle, including Romee Strijd and Elsa Hosk, and she is a fixture at elite fashion events from the Cannes Film Festival to the front rows of Milan Fashion Week.