INTRODUCTION
Sanne Vloet (@sannevloet) is a Dutch supermodel turned wellness mogul and entrepreneur who has masterfully pivoted from the high-pressure world of runway modeling to the booming holistic lifestyle industry. While she earned her wings as a Victoria’s Secret Angel, she is now a leading voice in the “slow living” movement, sharing her journey through nutrition, low-impact fitness, and her premium matcha empire.
Birth name: Sanne Vloet
Career
Supermodel, Wellness Content Creator, Entrepreneur
Birthday
March 10, 1995
Age: 30
Zodiac Sign:
Pisces
Birthplace: Winterthur, Switzerland
Nationality: Dutch
HOW BIG IS Sanne Vloet ON THE NET?
Sanne has one of the most dedicated and loyal audiences in the lifestyle space, with over 1.87 million subscribers on YouTube and more than 1.6 million followers on Instagram. Her digital platform is a hub for high-production “Day in the Life” vlogs and pilates workouts. Beyond social media, her business ventures, particularly Nekohama, have become cult-favorite brands within the global wellness community.
HOW DID Sanne Vloet become famous?
Sanne’s career reached stratospheric heights in 2015 when she began walking for the Victoria’s Secret Fashion Show, appearing in three consecutive shows. She became a high-fashion staple, walking for iconic houses like Chanel, Dolce & Gabbana, Balmain, and Giorgio Armani. However, her “second wave” of fame came from her YouTube channel, where her transparent discussions about modeling industry pressures and her transition to a healthier lifestyle resonated with millions.
BEFORE THE FAME
Sanne’s life was an international adventure long before the runway; born in Switzerland to Dutch parents, she spent part of her childhood in Zimbabwe before settling in the village of Donkerbroek in the Netherlands. She was a competitive gymnast for years, a background that contributed to her athletic grace. Her modeling journey began at age 14 when she was discovered by an agent while auditioning for Holland’s Got Talent as part of an acrobatics trio.
CLOSE WITH (ASSOCIATED);
Sanne is a central figure in the “Model-turned-Entrepreneur” circle, maintaining close friendships with fellow Dutch stars like Romee Strijd, Daphne Groeneveld, and Maud Welzen. She is married to her longtime partner and business collaborator, Max Ando, with whom she co-founded the premium matcha brand Nekohama. Based primarily in Los Angeles, she is a frequent collaborator with fitness and beauty experts like Melissa Wood-Tepperberg, positioning her at the intersection of European high fashion and California wellness.