INTRODUCTION
Tamara Kalinic (@tamara) is a globally renowned luxury fashion influencer, YouTuber, and entrepreneur who has transitioned from a professional background in pharmacy to become one of the most powerful voices in digital fashion. Known for her “Glam & Glitter” brand, she is a front-row regular at major fashion weeks and a trusted ambassador for the world’s most prestigious heritage houses.
Birth name: Tamara Kalinić
Career
Digital Creator, Entrepreneur, Fashion Blogger, Former Pharmacist
Birthday
March 16, 1989
Age: 36
Zodiac Sign:
Pisces
Birthplace: Sarajevo, Bosnia and Herzegovina
Nationality: Serbian-British
HOW BIG IS Tamara Kalinic ON THE NET?
Tamara is a digital powerhouse with over 2.1 million followers on Instagram and more than 410,000 subscribers on YouTube. Consistently ranked by The Sunday Times and Launchmetrics as a top global influencer, her videos—ranging from luxury unboxings to “Vlogmas” series—generate millions of views, making her one of the highest-earning creators in terms of Media Impact Value (MIV).
HOW DID Tamara Kalinic become famous?
Tamara gained fame through her blog, The Glam & Glitter, which she started in 2011. Her rise was fueled by her unique perspective as a “self-made” influencer who balanced her fashion obsession with a demanding career in pharmacy. Her transparency about the industry, high-quality production value, and her “DaurPower” energy in the luxury space helped her secure multi-year partnerships with brands like Louis Vuitton, Dior, and Bottega Veneta.
BEFORE THE FAME
Before conquering the fashion world, Tamara pursued a career in medicine, earning a Master of Pharmacy from the University of Brighton. She worked as a pharmacist in the UK for several years while running her blog as a side project. It was only after her digital platform began to outpace her pharmaceutical income that she made the bold decision to pivot into fashion full-time, a move that is often cited as an inspiration to her followers.
CLOSE WITH (ASSOCIATED);
Tamara Kalinic is a central figure in the international fashion circuit, often seen with close friends and fellow influencers Xenia Adonts, Leonie Hanne, and Caroline Daur. Her professional circle includes high-profile designers and celebrities, and she is frequently linked to fellow Serbian stars like Novak Djokovic. Stylistically, she aligns with creators like Alex Rivière and Viky Rader, together forming an elite group of European trendsetters who dominate the front rows of Milan and Paris.