INTRODUCTION
Simon Porte Jacquemus (@jacquemus) is a visionary French fashion designer and the founder of the eponymous label Jacquemus. Celebrated for his “sunny” Provencal aesthetic, surrealist runway shows, and mastery of viral marketing, he has become one of the most influential figures in modern luxury. His brand is a blend of raw emotion, Mediterranean charm, and architectural minimalism that has redefined the Parisian fashion landscape.
Birth name: Simon Porte Jacquemus
Career
Fashion Designer, Creative Director, Entrepreneur, Author
Birthday
January 16, 1990
Age: 36
Zodiac Sign:
Capricorn
Birthplace: Salon-de-Provence, France
Nationality: French
HOW BIG IS Simon Porte Jacquemus ON THE NET?
Simon Porte Jacquemus maintains a powerhouse digital presence with over 7 million followers on the brand’s Instagram account. He is widely considered the “King of Social Media” in the fashion world, known for a feed that feels like a personal diary rather than a corporate page. His ability to create “Instagrammable” moments—from giant straw hats to micro-bags—consistently generates massive viral engagement and millions in Media Impact Value.
HOW DID Simon Porte Jacquemus become famous?
He gained international fame through his unconventional and highly poetic runway shows, such as the 10th-anniversary show held in a vast lavender field in Provence. He disrupted the industry by launching the “Le Chiquito” micro-bag, which sparked a global tiny-bag trend and was seen on every major A-list celebrity. His success is built on “storytelling” rather than traditional advertising, making high-end fashion feel accessible and emotionally resonant.
BEFORE THE FAME
Growing up in a family of farmers in the small town of Mallemort, Simon’s childhood was spent barefoot in the fields of Southern France. At age seven, he famously fashioned a skirt out of a kitchen curtain for his mother, Valérie, who became his eternal muse. He moved to Paris at 18 to study at ESMOD but left after only a few months following the sudden, tragic death of his mother. This loss spurred him to launch his brand at just 19 years old, naming it after her maiden name, Jacquemus.
CLOSE WITH (ASSOCIATED);
Simon Porte Jacquemus is a beloved figure among the global “It-girl” circuit, counting Dua Lipa, Bella Hadid, and Kendall Jenner as close friends and muses. His aesthetic aligns with the effortless chic of Jeanne Damas and the bold, architectural style of Victoria Beckham, who has publicly cited him as a creative inspiration. He is frequently linked with the new wave of French designers like Olivier Rousteing, and his brand is a favorite of icons ranging from Rihanna and Beyoncé to Kim Kardashian.